7PM Global Consulting provides a range of key marketing services to keep your brands and company moving onwards and upwards. Below is just a taster of how you can benefit from the expertise on offer and how it can help give your business some added oomph.
Marketing isn’t a one-off activity. It’s a continual cycle of activity. And while individual elements within the marketing cycle will have clearly defined start and end dates, the overall activity of identifying, understanding and meeting (preferably exceeding) the wants and needs of your customers is a never-ending one.
‘Diagnose. Plan. Execute.’ is the 7PM mantra for good reason. All good marketing activity follows this tried and tested mantra.
Branding & Identity
Just beginning your journey and need an impactful and meaningful identity that really encapsulates who you are and what you stand for in the market? Or perhaps you’re already slugging it out and need to determine how its perceived by your customers?
Vision, Mission, and Values
It’s no use going into business without understanding why you’re doing so in the first place and what you want to achieve from it. 7PM can help you establish and clarify your key raison d’être and your other key guiding lights and principles for you to compete with conviction in your business sector.
Marketing Audit
Whether you’re just starting out, or you’ve been up and running for a while, you still need to know the answer to the vital question: where are you now? After all, if you don’t know this, how the heck do you know if you’re heading in the right direction?
A 7PM marketing audit will provide you with the insight you need to act as the perfect base for all your future endeavours. Yourself, your customers and your competitors: all will be taken a good look at.
Marketing Planning, Objectives, and Strategy
Had a marketing audit? You’ll know where you are. Now you’ve got to identify where you want to be, and how you’re going to get there. 7PM can work with you to help you plan your journey ahead, set your marketing objectives, and decide your overall approach and the tactics employed. Don’t even think of going into business without a plan.
Marketing Communications / Content Marketing
The days of interruption marketing are long gone. Content that is not only tolerated, but eagerly sought after is another story, however. That’s where 7PM can come in to add some serious oomph to your communications. Whether it’s on your own website, sent out to your own subscribers, or conveyed on social media, you need great content.
Marketing Effectiveness / Customer Research & Insight
How do you know if your marketing is hitting the spot and leaving you more than satisfied? Until you start measuring key metrics, the simple answer is, you don’t. “If it can be measured, it can be managed,” is often said in marketing circles. And for good reason.
From the outset, it’s important for you to understand that we know only too well you’re faced with juggling your most precious commodity – time – with financial and other demands. Only you can make the decision whether to bring outside help in to raise your marketing game or do it yourself – and juggle your balls (and time) accordingly.
WANT TO WORK TOGETHER? YOU CHOOSE HOW.
You have a number of options available to you regarding how you’d like us to work together. These include:-
Day rate
You get my time and expertise for a specified number of days. Pretty self-explanatory really. Best for small tasks, or where there is little time needed for information absorption and familiarity.
Fixed project fee
Best employed when there are clearly defined multiple elements to be undertaken. The project aims, objectives, parameters and tasks will be clearly scoped out and agreed upon before work commences. Any necessary changes to the project specification once started will be discussed and agreed upon before actioned. Projects can either be one-off or continuous (such as research tracker projects)
Retainer
Perfect for when you want our expertise for a set number of hours each month, possibly for repeat tasks.
In-house support
If you really want your marketing to not only make an impact among your customers, but to show your employees the level of commitment you’re making to move your business onwards and upwards, being in-house for several days per week may be an option (subject to location and availability etc.). This is best considered for when you have multiple projects and requirements requiring constant effort for several weeks or months at a time.
Depending on the type of expertise required and nature of the tasks to be performed, some of these options may not be suitable. I’ll be happy to advise accordingly once we’ve spoken and there’s greater understanding of your marketing requirements. Whatever you decide, if you want help mulling the options, you can always pick up the phone for an exploratory chat or send a message – either way works.
GET IN TOUCH NOW TO DISCUSS YOUR CURRENT OR FUTURE MARKETING REQUIREMENTS.